Atlassian Williams F1 Team: How they use Jira Product Discovery

In F1, every race surfaces new data, but turning that data into the right product decisions is where teams can make progress and see real impact. Join Richard Sworder, Head of Product Ownership at Atlassian Williams F1 Team, in conversation with Axel Sooriah, Product Management Evangelist at Atlassian. Richard shares how his team uses Jira Product Discovery to score every idea by one number that settles every debate: how much lap time it saves.

  • Richard Sworder

    Head of Product Ownership, Atlassian Williams F1 Team

  • Axel Sooriah

    Product Manager, Atlassian

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Atlassian Williams F1 Team scores every idea by one number: how much lap time does this save? Richard Sworder distills his team's playbook from the ebook "4 steps to product-centric IT program management" — how they capture ideas, cut through noise, and keep engineering and leadership pointing at the same goal, using Jira Product Discovery.

You'll learn how to:

  • Give every team a single definition of value so prioritization stops being a negotiation.

  • Score ideas with Impact vs Effort and the RUF pyramid so the right work wins every time, not just the loudest pitch.

  • Close the loop between product decisions and delivery so nothing gets lost between the roadmap and the sprint.

Register to join live and bring your questions for Richard and Axel. If you can't attend, sign up anyway and we'll send you the recording after the session.

 

En savoir plus sur les intervenants

  • Richard Sworder

    Head of Product Ownership, Atlassian Williams F1 Team

    Richard Sworder

    Head of Product Ownership, Atlassian Williams F1 Team

    Richard Sworder leads product ownership at Atlassian Williams F1 Team, where he works with program managers who build the cars and trackside software that help shave lap times. With over a decade of experience leading product teams, Richard brings a rare perspective on how IT program management drives performance when the stakes are measured in milliseconds.

  • Axel Sooriah

    Product Manager, Atlassian

    Axel Sooriah

    Product Manager, Atlassian

    Axel est évangéliste de la gestion de produits chez Atlassian, où il aide les équipes à découvrir de nouvelles méthodes de travail avec Jira Product Discovery. Auparavant, Axel a formé des équipes aux pratiques modernes de gestion de produits dans des entreprises telles que Contentsquare, Openclassrooms et Welcome to the Jungle. Avant d'être coach, Axel a occupé des postes de responsable produit dans des entreprises telles que 11:FS, Verisure et Barclays. Axel est un gourmet avéré qui a failli tout abandonner pour poursuivre une carrière de chef cuisinier, mais il a décidé de se consacrer à la meilleure option possible : le bento d'Axel.