From scattered feedback to confident product decisions
Every product team collects feedback. Very few turn it into something they can actually act on. Join Mehdi Boudoukhane as he shares what he learned building feedback systems for hundreds of product teams, and what most of them were getting wrong.
Feature requests pile up in spreadsheets. Customer quotes get paraphrased into two-word tickets. Upvote portals strip away the context that would have made the feedback useful. And somewhere along the way, the people contributing that feedback stop bothering, because nothing ever comes back.
In this session, Mehdi Boudoukhane shares practical lessons from six years of building feedback tools used by hundreds of teams, and what he's learned since joining Atlassian to lead the development of the feedback app.
You'll learn how to:
- Treat feedback as evidence for decisions, not a list of things to build.
- Structure a feedback taxonomy so every piece of feedback has a home and an owner.
- Spot what makes feedback systems quietly fail, and reduce capture friction so the richest feedback doesn't stay locked in people's heads.
- Close the loop with customers, which is not a nice-to-have but the thing that keeps the entire system alive.
- Get a first look at how Atlassian is rethinking feedback as part of the recently announced Product Collection.
Register to join live and bring your questions for Mehdi. If you can't attend, sign up anyway and we'll send you the recording after the session.
Sprekers
Mehdi Boudoukhane
Principal Product Manager, Product Collection, Atlassian
Mehdi is het brein achter Cycle, een tool voor productfeedback die in 2025 door Atlassian is overgenomen. Vóór Cycle werkte hij als productmanager en heeft hij de afgelopen tien jaar met duizenden productteams gesproken over hoe zij feedback op schaal hanteren en hun producttaxonomieën bouwen. Hij leidt nu de ontwikkeling van de feedback-app binnen de Product Collection van Atlassian.
Thibaut Nyssens
Sr. Product Marketing Manager, Product Collection, Atlassian
Thibaut maakte deel uit van het oprichtingsteam van Cycle en leidde de go-to-market-functie van het bedrijf voordat Cycle in 2025 werd overgenomen door Atlassian. Hij heeft honderden productteams geadviseerd over hun feedbackopzet, VoC-dashboards (Voice of the Customer) en algemene productbeheerpraktijken. Hij helpt nu Atlassian-klanten om optimaal gebruik te maken van Jira Product Discovery en de bredere Product Collection.
