MVP ideation

Every ideation process starts with the challenge the product is attempting to solve. Your MVP must explicitly remedy this problem and address a need in the market. Create a clear value proposition from this information.

Now that you understand the problem, the value of the MVP, and the market is will serve, you should focus on competitors who are also trying to address the market need. Come up with the pros and cons of each possible competitive product to gain visibility into what your MVP can do better.

Time to test the effectiveness of the product idea. Be sure to add deadlines to the testing process for quick launch scenarios.

If the MVP passes testing, it's time to focus on launching the MVP. The phases include research, build, test, fix, and launch. Good luck!