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Accelerate Work, Productivity, and Collaboration with Loom
Executive Summary
In today’s distributed, fast-paced workplace, endless meetings and inefficient communication can grind productivity to a halt. Teams are often bogged down by scheduling challenges, unclear documentation, and the constant struggle to stay aligned - especially across time zones. The result? Delayed projects, missed deadlines, and frustrated employees.
But what if your teams could collaborate seamlessly, accelerate project completion, and resolve incidents faster - without adding more meetings to everyone’s calendar? The solution is here: Loom by Atlassian. This whitepaper, validated by Enterprise Strategy Group, reveals how Loom’s AI-powered video communication and deep Atlassian integrations empower organizations to work smarter, not harder. Discover how video communication, AI meeting recaps, and automated task management can transform the way your teams get work done.
Is there a practical solution?
Yes. With Loom by Atlassian, you can streamline communication across time zones, reduce meeting overload, and keep work on track - while maintaining enterprise-grade security and compliance.
Download this guide to:
Discover proven strategies for async communication to reduce meeting overload and enabling teams to collaborate effectively across time zones and locations.
Learn best practices for using video communication to streamline project handoffs, accelerating incident response, and keeping teams aligned - without sacrificing speed or clarity.
Get guidance on deploying Loom at scale with advanced admin controls, SSO, audit logs, and deep integration across the Atlassian suite.
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Accelerate Work, Productivity, and Collaboration With Loom by Atlassian
Productivity and efficiency continue to be priorities among organizations, but it’s challenging to remain productive with common work practices, such as frequent meetings that get in the way of doing the actual work. Even when these are necessary, they are typically inefficient and don’t always accomplish the goals they set out. According to an Atlassian survey, 78% of respondents have trouble getting their work done because of the number of meetings they need to attend. Another 51% of respondents indicated that they must work overtime a few days a week due to
meeting overload.
Communication and collaboration are critical to successful projects that bring business value and push the organization to make progress toward goals. These requirements have become more critical as organizations continue to hire a more global workforce. However, many organizations struggle with the effective communication necessary to achieve desired outcomes. According to an Atlassian survey, teams feel that information can be difficult to obtain, with 25% of executives and teams indicating they spend a quarter of the work week looking for information. Additionally, 74% of executives indicated that a lack of communication interferes with speed and quality of work.
Video communication can help bridge the gap between collaborative in-person meetings and more efficient asynchronous communication. Video communication is more than videoconferencing software for live meetings. It’s a tool teams can use to more effectively manage projects and people, especially when teams are distributed across different time zones. Asynchronous video enables teams to better communicate information, troubleshoot issues, and stay up to date on project status without filling up the calendar with meetings that hurt productivity. When such asynchronous communication is engrained into existing workflows and the tools employees use every day, it enables organizations to build a culture of efficient, effective project management.
Additionally, the benefits of generative AI (GenAI) and other AI-based tools have made video communication a more viable option for regular use, reducing reliance on face-to-face meetings. With AI, users can quickly edit videos, summarize them, and create action items based on them. These tools enable project teams and their leaders to use video to quickly communicate project objectives or feedback and accelerate productivity without costly editing software or manual effort in taking notes.
Enterprise Strategy Group research showed that organizations are looking to AI-based solutions to solve many of the root causes for these communication and efficiency problems. Figure 1 shows the benefits organizations have seen from AI tools. These tools have enabled organizations to better analyze data, summarize information, and automate the creation and organization of tasks. When applied to video communication, these AI benefits can save a significant amount of time and effort and increase communication effectiveness across the team.
Organizations taking advantage of such AI tools to improve meeting outcomes, communicate clearly with their team members, organize tasks, and enable new workflows aim to see improved productivity and efficiency.
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