From Chaos to Control with Service Collection Assets
Rigid CMDBs weren't built for the speed and flexibility of modern IT and Operations data management teams. Learn how Assets helps break down data silos with a unified data model, end-to-end hardware lifecycle management, and a faster, more intuitive admin experience.
Most IT teams aren't losing sleep over strategy — they're losing it over their data management in spreadsheets and dispersed across tools. Hardware assets bounce between discovery tools, ticketing systems, and shared drives, with no single source of truth and no clean way to act on what you find. The result? Audit anxiety, missed renewals, and IT admins spending half their day reconciling data instead of doing real work.
That changes with Assets. In this webinar, we'll show you how the new Hardware Asset Management module gives you end-to-end lifecycle control — from procurement and stockrooms to book value and retirement — all built on the Common Data Model, the standardized data foundation that makes your asset data actually reliable. Plus, we'll walk through the redesigned Data Manager UI, rebuilt from the ground up so configuring your data pipelines doesn't require a PhD or a lot of patience.
Redner
Vijay C
Senior Group Product Manager, Atlassian
Vijay C is a Senior Group Product Manager at Atlassian, based in Bengaluru, India. He oversees the Vertical Solutions team, driving the development of IT Asset Management (ITAM) solutions, including HAM and SAM. By integrating Assets, Automation, and JSM core features, the focus is on turning complex technical stacks into seamless vertical experiences. Additionally, he leads Data Manager in Assets & IT Discovery solutions that empowers organisations to master data ingestion and reconciliation from third-party sources.
Tori Stitt
Senior Product Marketing Manager, Atlassian
Tori Stitt is a Senior Product Marketing Manager at Atlassian, driving go-to-market strategy for Jira Service Management and IT Asset Management. With experience spanning industries including tech, finance, and real estate, she specializes in translating complex technical capabilities into compelling narratives that equip sales teams, accelerate product adoption, and fuel pipeline growth. Tori is known for her cross-functional approach, partnering closely with product, design, and field teams to bring cohesive strategies to market.
