How AI changes the Product Operating Model
Aggregating requests. Spinning up roadmaps. Writing PRDs. Marcus Castenfors argues that if AI can do that work in seconds, it was never the job. Join him and Axel Sooriah for a session on what AI exposes about product teams, and what the work looks like now.
Somewhere in your organization, a leader has told teams to go build "AI capabilities", whatever that means. What’s uncomfortable is that nobody in that meeting asked what problem it would solve.
The harsh reality is that if you're just using AI to build more stakeholder-infused features, you're going to lose. Winning in the future of product management is about understanding where AI adds value and where it doesn't. Instead of outsourcing our brains to AI, we need to be sharper thinkers, collaborators but most importantly builders.
Marcus Castenfors coaches leadership teams to shift their operating models toward being more product-centric and to leverage AI without falling into the traps above. Axel Sooriah brings the Atlassian product discovery view.
During this webinar Marcus and Axel will cover how to:
- Recognize when the ask for "AI capabilities" is a solution in search of a problem, and reframe the conversation with your leadership around problems worth solving instead.
- Spot the most common traps teams fall into when bringing AI into your work, and know how to avoid them.
- Name the product management theater in your own way of working, see which parts of the PM job AI is about to expose, and know which skills to build to keep creating products that win.
Can't make it live? Register anyway and we will send the recording.
Redner
Marcus Castenfors
Product Coach
Marcus is a product coach who helps organizations move to the product operating model, increasing innovation, engagement, and business results as an outcome. He advises leaders on product strategy, OKRs, and transformation, and guides teams in discovering and delivering valuable customer solutions.
He has worked with companies like Marshall, Nike, HRS, Telenor, Cheffelo, Digistore24, and Voyado across software and hardware industries, from large enterprises to startups.
Marcus co-authored Holistic Product Discovery and wrote the ebook 10 Anti-Patterns to Avoid When Moving to the Product Model. Outside coaching product teams, he coaches his son's youth football team in Stockholm.
Axel Sooriah
Product Management Evangelist, Atlassian
Axel Sooriah ist Product Management Evangelist bei Atlassian und hilft Teams dabei, mit Jira Product Discovery schnellere und klarere Entscheidungen zu treffen. Bevor er zu Atlassian kam, war er Coach für moderne Produktpraktiken bei Unternehmen wie Contentsquare und OpenClassrooms. Vor dieser Tätigkeit hatte er Produktleitungspositionen bei 11:FS und Barclays inne. Er setzt sich auch für den Aufbau der Community rund um seinen Tätigkeitsbereich ein. So ist er beispielsweise im Gremium von LPC Paris aktiv, einer der größten Produktmanagement-Konferenzen Europas, und moderiert Product in Practice (Produkt in der Praxis), den Produktmanagement-Podcast von Atlassian.
