How AI changes the Product Operating Model

Aggregating requests. Spinning up roadmaps. Writing PRDs. Marcus Castenfors argues that if AI can do that work in seconds, it was never the job. Join him and Axel Sooriah for a session on what AI exposes about product teams, and what the work looks like now.

  • Marcus Castenfors

    Product Coach

  • Axel Sooriah

    제품 매니저, Atlassian

등록 양식 로드 중…

Somewhere in your organization, a leader has told teams to go build "AI capabilities", whatever that means. What’s uncomfortable is that nobody in that meeting asked what problem it would solve.

The harsh reality is that if you're just using AI to build more stakeholder-infused features, you're going to lose. Winning in the future of product management is about understanding where AI adds value and where it doesn't. Instead of outsourcing our brains to AI, we need to be sharper thinkers, collaborators but most importantly builders. 

Marcus Castenfors coaches leadership teams to shift their operating models toward being more product-centric and to leverage AI without falling into the traps above. Axel Sooriah brings the Atlassian product discovery view.

During this webinar Marcus and Axel will cover how to: 

  • Recognize when the ask for "AI capabilities" is a solution in search of a problem, and reframe the conversation with your leadership around problems worth solving instead.

  • Spot the most common traps teams fall into when bringing AI into your work, and know how to avoid them.

  • Name the product management theater in your own way of working, see which parts of the PM job AI is about to expose, and know which skills to build to keep creating products that win.

Can't make it live? Register anyway and we will send the recording.

 

More about the speakers

  • Marcus Castenfors

    Product Coach

    Marcus Castenfors

    Product Coach

    Marcus is a product coach who helps organizations move to the product operating model, increasing innovation, engagement, and business results as an outcome. He advises leaders on product strategy, OKRs, and transformation, and guides teams in discovering and delivering valuable customer solutions.

    He has worked with companies like Marshall, Nike, HRS, Telenor, Cheffelo, Digistore24, and Voyado across software and hardware industries, from large enterprises to startups.

    Marcus co-authored Holistic Product Discovery and wrote the ebook 10 Anti-Patterns to Avoid When Moving to the Product Model. Outside coaching product teams, he coaches his son's youth football team in Stockholm.

  • Axel Sooriah

    제품 매니저, Atlassian

    Axel Sooriah

    제품 매니저, Atlassian

    Axel은 Atlassian의 제품 관리 에반젤리스트로서 팀이 Jira Product Discovery를 사용하여 새로운 작업 방식을 실현하도록 돕고 있습니다. 이전에는 Contentsquare, Openclassrooms 및 Welcome to the Jungle과 같은 회사에서 최신 제품 관리 관행에 대한 팀 코칭을 담당했습니다. 코칭을 시작하기 전에는 11:FS, Verisure 및 Barclays와 같은 회사에서 제품 리더십 역할을 맡았습니다. 까다로운 미식가인 Axel은 셰프가 되기 위해 모든 것을 포기할 뻔했지만 차선책에 투자하기로 결심했습니다. 그것은 바로 Axel’s Bento입니다.