Goal Setting in the AI Era with the Atlassian System of Work
AI is reshuffling the deck for product teams. Join Jeff Gothelf and Axel Sooriah for a hands‑on session on setting goals in the AI era, so you can keep your OKRs sharp in fast‑moving environments and clearly tied to your teams’ work in Atlassian’s System of Work.
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Modern product teams are under intense pressure to move faster, respond to AI‑driven disruption, and still stay relentlessly customer‑centric. Yet many organizations remain stuck with legacy goal‑setting rituals and project‑based planning that don’t translate into real outcomes for customers or the business.
Jeff will share hard‑won lessons from helping teams worldwide implement customer‑centric OKRs, and how OKRs can keep AI-powered product teams focused on meaningful outcomes in a world of cheap, infinite production. Axel will then turn those principles into practice, showing how Jira Product Discovery and Atlassian’s system of work help you plan, prioritize, and deliver against those OKRs with confidence.
You’ll learn how to:
- Use customer‑centric Objectives and Key Results (OKRs) to focus teams on real outcomes, not activity.
- Craft OKRs in the “who does what by how much” format to align product goals with customer behavior change.
- Evolve your goal‑setting rituals for an AI era where learning speed and adaptation matter more than fixed plans.
- Cascade strategic goals into team‑level Focuses and Goals in Jira Product Discovery.
- Capture, prioritize, and validate ideas against your OKRs so teams work on what matters most.
- Turn validated ideas into actionable work in Jira while maintaining clear traceability back to your goals.
- Integrate data and tools in Atlassian’s system of work to continuously learn, adapt, and improve your OKRs over time.
Whether you’re just getting started with OKRs or looking to “repair” how your teams set goals today, this webinar will give you both the mindset and the mechanics: how to rethink goal‑setting in an AI world, and how to make it real inside Atlassian.
Register to join live and bring your questions for Jeff and Axel. If you can’t attend, sign up anyway and we’ll send you the recording after the session.
발표자
Jeff Gothelf
Author & Product Leadership Coach
Jeff Gothelf is a leading voice on customer‑centric, modern product development and the co‑author of Lean UX, Sense & Respond, Forever Employable, and Who Does What By How Much?. Over more than two decades he has gone from software designer to product leader, entrepreneur, and now co‑founder of Sense & Respond Learning, where he coaches executives and teams on outcome‑focused OKRs, product discovery, and building cultures that learn fast. Jeff has helped organizations worldwide navigate digital and AI‑driven transformation, simplify decision‑making, and build products customers actually use and keep using.
Axel Sooriah
Product Management Evangelist, Atlassian
Axel은 Atlassian의 제품 관리 에반젤리스트로서 팀이 Jira Product Discovery를 사용하여 새로운 작업 방식을 실현하도록 돕고 있습니다. 이전에는 Contentsquare, Openclassrooms 및 Welcome to the Jungle과 같은 회사에서 최신 제품 관리 관행에 대한 팀 코칭을 담당했습니다. 코칭을 시작하기 전에는 11:FS, Verisure 및 Barclays와 같은 회사에서 제품 리더십 역할을 맡았습니다.
까다로운 미식가인 Axel은 셰프가 되기 위해 모든 것을 포기할 뻔했지만 차선책에 투자하기로 결심했습니다. 그것은 바로 Axel’s Bento입니다.
