PM’s guide to pricing and packaging for AI
Learn practical, battle‑tested ways to make AI features truly profitable. Hosted by Atlassian’s Axel Sooriah, with pricing and growth experts Kyle Poyar and Aakash Gupta, this session covers pricing models for AI products (seat based, hybrid models, outcome‑based pricing), cost drivers, retention impact, and go‑to‑market strategies that align price with value.
AI features don’t fit old SaaS pricing. A small group of heavy users drives most compute spend while casual users churn, making flat per‑seat pricing risky and unpredictable.
Many teams ship AI that doesn’t deliver strong, repeatable value, or they use pricing that rewards the wrong behavior. Costs vary with model choice and usage, and changing legacy pricing without care can upset customers. Outcome pricing sounds great, but measuring and attributing results is hard.
You’ll learn simple, proven approaches: use platform fees plus credits to balance predictability and scale, apply outcome‑based pricing when results are clear, and follow “hill‑climbing” to launch at a quality bar, prove retention, then optimize costs. See how to test pricing with new cohorts, migrate existing customers smoothly, and align price with the value users actually get.
발표자
Axel Sooriah
Product Management Evangelist, Atlassian
Axel은 Atlassian의 제품 관리 에반젤리스트로서 팀이 Jira Product Discovery를 사용하여 새로운 작업 방식을 실현하도록 돕고 있습니다. 이전에는 Contentsquare, Openclassrooms 및 Welcome to the Jungle과 같은 회사에서 최신 제품 관리 관행에 대한 팀 코칭을 담당했습니다. 코칭을 시작하기 전에는 11:FS, Verisure 및 Barclays와 같은 회사에서 제품 리더십 역할을 맡았습니다.
까다로운 미식가인 Axel은 셰프가 되기 위해 모든 것을 포기할 뻔했지만 차선책에 투자하기로 결심했습니다. 그것은 바로 Axel’s Bento입니다.
Kyle Poyar
Author, Growth Unhinged
Kyle Poyar is the creator of Growth Unhinged, a Substack newsletter with 80,000+ weekly readers sharing real‑world playbooks on SaaS growth, pricing, and AI GTM. He previously spent years advising and operating with B2B software companies, and now publishes benchmarks, case studies, and practical tactics for founders and growth leaders.
Aakash Gupta
Author, Product Growth
Aakash Gupta writes Product Growth on Substack, covering deep research on product management, growth, and careers after serving as VP of Product at Apollo.io. He focuses on practical PM frameworks, leadership, and landing product roles, with premium long‑form guides and resources for professionals.