Elevator pitch template
Created by:
Quickly and clearly describe your project’s value
Categories
- Product Management
- Marketing & Sales
- Finance & Ops
- Page Template
KEY FEATURES
Stakeholder Alignment
Team Collaboration
Communication
To succeed at any project, you must show partners and stakeholders that it’s worth their time, effort, and resources. An elevator pitch is a short description of your project that clearly explains its value and captures the audience's attention.
This template provides a structured framework for distilling complex concepts into a clear, meaningful pitch, enabling teams to present their ideas with confidence and clarity. Spend less time on the process and more time on crafting your perfect pitch.
What is an elevator pitch?
Imagine you’re in a meeting with potential partners, stakeholders, or team members. You have just a few moments to capture their attention and convey the essence of your project, ideally within the duration of an elevator ride. This is where the term ‘elevator pitch’ comes from.
An elevator pitch template is a concise and persuasive summary of your project designed to be delivered quickly. It’s a powerful tool that helps you articulate your project’s value in a compelling way, making it easier to gain support and generate interest.
Key components of a successful elevator pitch
A compelling elevator pitch consists of several key elements:
Problem statement: Clearly articulate the issue your project addresses. For example, “Many teams struggle with efficient project collaboration, leading to missed deadlines and frustration.”
Solution offered: Explain how your project solves this problem. “Our solution provides a connected workspace where teams can create, edit, and share project plans seamlessly.”
Unique value proposition: Highlight what sets your solution apart. “Unlike other tools, Confluence integrates all project aspects in one place, enhancing productivity and collaboration.”
Call to action: End with a clear next step. “Let’s schedule a demo to explore how Confluence can transform your project collaboration.”
Using an elevator pitch template and following examples can help you craft each component effectively, ensuring your pitch is clear and meaningful.
How to use the elevator pitch template
- 1
Prepare for collaboration
Start by @ mentioning team members participating in the Play. Type /link to add information that validates the need for your product like market research, customer feedback, or customer interviews. Share the page with your team and encourage them them to add comments and questions before you meet.
- 2
Brainstorm elevator pitch ideas
Once you meet with your team, use the template to guide discussions about your project’s purpose and value. Each teammate should start by adding ideas about the project’s customers, products, market categories, and key benefits. Then collaborate to create a rough draft of an elevator pitch. Vote on ideas by @ mentioning yourself or adding a thumbs up emoji to the template. Type /emoji to choose and add emojis.
- 3
Create a final elevator pitch
After your team has discussed and voted on ideas, add the group’s final elevator pitch to the template. As a team, verify that it captures the value of your product, feature, or service in the most concise way possible. After you finish running the Play, share the elevator pitch with stakeholders and add it to other project pages.
- 4
Create a final elevator pitch
After your team has discussed and voted on ideas, add the group’s final elevator pitch to the template. Verify as a team that the entire pitch captures the value of your product, feature, or service in the most concise way possible. After running the Elevator Pitch Play, a team exercise where you collaborate to identify your project’s purpose and benefits, draft a pitch for your project, share it with stakeholders, and add it to other project pages.
Use Confluence to write an elevator pitch
Confluence is a connected workspace that enables teams to capture, consolidate, share, and leverage knowledge among individuals and teams, wherever they are. Teams can create, edit, and share content easily, using features such as @ mentions and comments to collaboratively refine their elevator pitches async or in real-time.
Related templates
Business Strategy
4Ls retrospective
Use this template to conduct a 4Ls retrospective with your team.
Business Strategy
5 whys analysis
Use this template to conduct a 5 whys analysis and discover the sources of team problems.
Human Resources
All hands meeting
Share business updates, victories, employee spotlights, and more with your larger team.