Why High Performing Marketing Teams Run on Jira

Why High Performing Marketing Teams Run on Jira

Introduction

Only 42% of CMOs feel confident in their team’s ability to execute against their strategy (Forrester, Top CMO Priorities for 2024). That stat might seem startling, but for many marketing leaders, it rings true. Marketing has always been a balancing act. But today, with more channels, more tools, more stakeholders, and mounting pressure to prove impact and drive revenue, coordinating all the moving pieces to quickly launch and optimize programs has never been more complex.

Not only are marketing teams juggling high-level strategy, campaigns, events, and launches – but doing so effectively requires tight coordination with teams from across the organization. In an environment of tighter budgets and shifting priorities, teams need a work management solution that keeps everyone aligned, focused, and moving fast.

If your current tool can’t keep up – or worse, you’re relying on a tangle of spreadsheets, slides, emails, Slack messages, and task trackers – it’s time to ask: Is it holding you back?

Many high-performing marketing teams find that Jira – already widely adopted in many organizations – gives them the modern foundation they need for collaboration, alignment, and execution at scale.