Goal Setting in the AI Era with the Atlassian System of Work
AI is reshuffling the deck for product teams. Join Jeff Gothelf and Axel Sooriah for a hands‑on session on setting goals in the AI era, so you can keep your OKRs sharp in fast‑moving environments and clearly tied to your teams’ work in Atlassian’s System of Work.
Modern product teams are under intense pressure to move faster, respond to AI‑driven disruption, and still stay relentlessly customer‑centric. Yet many organizations remain stuck with legacy goal‑setting rituals and project‑based planning that don’t translate into real outcomes for customers or the business.
Jeff will share hard‑won lessons from helping teams worldwide implement customer‑centric OKRs, and how OKRs can keep AI-powered product teams focused on meaningful outcomes in a world of cheap, infinite production. Axel will then turn those principles into practice, showing how Jira Product Discovery and Atlassian’s system of work help you plan, prioritize, and deliver against those OKRs with confidence.
You’ll learn how to:
- Use customer‑centric Objectives and Key Results (OKRs) to focus teams on real outcomes, not activity.
- Craft OKRs in the “who does what by how much” format to align product goals with customer behavior change.
- Evolve your goal‑setting rituals for an AI era where learning speed and adaptation matter more than fixed plans.
- Cascade strategic goals into team‑level Focuses and Goals in Jira Product Discovery.
- Capture, prioritize, and validate ideas against your OKRs so teams work on what matters most.
- Turn validated ideas into actionable work in Jira while maintaining clear traceability back to your goals.
- Integrate data and tools in Atlassian’s system of work to continuously learn, adapt, and improve your OKRs over time.
Whether you’re just getting started with OKRs or looking to “repair” how your teams set goals today, this webinar will give you both the mindset and the mechanics: how to rethink goal‑setting in an AI world, and how to make it real inside Atlassian.
Register to join live and bring your questions for Jeff and Axel. If you can’t attend, sign up anyway and we’ll send you the recording after the session.
Speakers
Jeff Gothelf
Author & Product Leadership Coach
Jeff Gothelf is a leading voice on customer‑centric, modern product development and the co‑author of Lean UX, Sense & Respond, Forever Employable, and Who Does What By How Much?. Over more than two decades he has gone from software designer to product leader, entrepreneur, and now co‑founder of Sense & Respond Learning, where he coaches executives and teams on outcome‑focused OKRs, product discovery, and building cultures that learn fast. Jeff has helped organizations worldwide navigate digital and AI‑driven transformation, simplify decision‑making, and build products customers actually use and keep using.
Axel Sooriah
Product Management Evangelist, Atlassian
Axel Sooriah is a Product Management Evangelist at Atlassian, helping teams unlock faster, clearer decision‑making with Jira Product Discovery. Before Atlassian, he coached modern product practices at companies like Contentsquare and OpenClassrooms, after holding product leadership roles at 11:FS and Barclays. He also builds community around the craft, serving on the board of LPC Paris — one of Europe’s largest PM conferences — and hosting Product in Practice, Atlassian’s Product Management podcast.
