Why now is the knowledge management moment

How much time does your organization waste crossing informational silos and repeating work that’s already been done? And how much is that waste hurting your bottom line?

Join this webinar to learn why the answer may be ‘more than you think,’ and what you can do
about it.

Atlassian research shows that the average worker spends 25% of their week searching for information, and 50% of knowledge workers have unknowingly worked on duplicate projects. Altogether, these inefficiencies lead to almost 2.5 billion hours wasted each year.

The numbers are clear: organizations need a new approach to knowledge management, fast.

In this fireside chat, teamwork expert and bestselling author Liz Fosslien alongside guest speaker principal Forrester analyst Julie Mohr will discuss why now is the knowledge management moment. Drawing from Atlassian’s 2025 State of Teams report and The Forrester Wave™: Knowledge Management Solutions, Q4 2024, they’ll cover:

  • Why so many enterprises struggle to get knowledge management right
  • Why Generative AI has revolutionized the knowledge management landscape
  • Tips for overcoming common barriers to effective knowledge sharing and usage

Palestrantes

Julie Mohr

Guest Speaker, Principal Analyst, Forrester

Julie Mohr serves IT service management (ITSM) and enterprise service management (ESM) professionals, supporting the transformation of IT operations into forward-thinking, customer-centric, results-driven service organizations. Her research includes platform teams, knowledge management and generative AI, service portfolio/catalog management, incident/problem management and the service desk, automation and self-service, change management, measurement and OKRs, and industry frameworks. Julie’s research also integrates the intangibles to infrastructure and operations (I&O) success, including capacity building, organizational change, culture, experience, and collaboration.

Liz Fosslien

Head of Brand Narrative, Atlassian

Liz Fosslien é a chefe de narrativa da marca e principais iniciativas. Sua equipe desenvolve a plataforma de mensagens estratégicas da marca em colaboração com o pessoal de marketing de produto, pesquisa, vendas e comunicações. Ela também é coautora e ilustradora do best-seller nacional Lidando com grandes emoções e do best-seller do Wall Street Journal Sem neura (ambos traduzidos para mais de 15 idiomas). Além disso, é especialista no acolhimento eficaz das emoções no ambiente de trabalho.

Liz media conversas informais frequentes com executivos e já palestrou em organizações como Google, LinkedIn, Força Aérea dos EUA e Live Nation. Seu trabalho foi destaque no Good Morning America, The Economist, TED, The New York Times e NPR. Há pouco tempo, ela ajudou a ilustrar o livro Potencial oculto de Adam Grant, best-seller do The New York Times.