From scattered feedback to confident product decisions
Every product team collects feedback. Very few turn it into something they can actually act on. Join Mehdi Boudoukhane as he shares what he learned building feedback systems for hundreds of product teams, and what most of them were getting wrong.
Feature requests pile up in spreadsheets. Customer quotes get paraphrased into two-word tickets. Upvote portals strip away the context that would have made the feedback useful. And somewhere along the way, the people contributing that feedback stop bothering, because nothing ever comes back.
In this session, Mehdi Boudoukhane shares practical lessons from six years of building feedback tools used by hundreds of teams, and what he's learned since joining Atlassian to lead the development of the feedback app.
You'll learn how to:
- Treat feedback as evidence for decisions, not a list of things to build.
- Structure a feedback taxonomy so every piece of feedback has a home and an owner.
- Spot what makes feedback systems quietly fail, and reduce capture friction so the richest feedback doesn't stay locked in people's heads.
- Close the loop with customers, which is not a nice-to-have but the thing that keeps the entire system alive.
- Get a first look at how Atlassian is rethinking feedback as part of the recently announced Product Collection.
Register to join live and bring your questions for Mehdi. If you can't attend, sign up anyway and we'll send you the recording after the session.
Palestrantes
Mehdi Boudoukhane
Principal Product Manager, Product Collection, Atlassian
Mehdi é a mente por trás do Cycle, uma ferramenta de feedback sobre produtos adquirida pela Atlassian em 2025. Como gerente de produto antes de criar o Cycle, ele passou os últimos dez anos conversando com milhares de equipes de produto sobre como elas lidam com feedback em escala e criam suas taxonomias de produto. Agora ele lidera o desenvolvimento do aplicativo de feedback na Atlassian Product Collection.
Thibaut Nyssens
Sr. Product Marketing Manager, Product Collection, Atlassian
Thibaut fez parte da equipe fundadora do Cycle, liderando o lançamento no mercado antes de a empresa ser adquirida pela Atlassian em 2025. Ele orientou centenas de equipes de produto sobre configuração de feedback, painéis de feedback do cliente e práticas gerais de gerenciamento de produto. Agora ele ajuda os clientes da Atlassian a aproveitarem ao máximo o Jira Product Discovery e o Product Collection como um todo.
