Change Management Communication with Video

Sharing your screen with visuals, such as a Confluence page or a Confluence whiteboard, can help you feel more confident while also keeping your audience engaged. Visuals not only complement your message but also make it easier for your audience to understand the change. They can simplify complex ideas, build clarity, and drive participation or adoption.

Additionally, visuals help keep your Loom short and to the point—you can show key details on your screen while voicing them over, instead of explaining everything verbally. Brainstorm the following:

• Visuals: What visuals could you include to help your audience understand the change? (e.g. live demos, images, slides, or dashboards)? What would help build clarity, gain buy-in, or encourage adoption?
• Details and expectations: Think about the “who,” “where,” “when,” and “how” of this change. Who will be impacted? Where will the changes be seen or felt? When is the change happening, and how? Also, how will they be held accountable for participating in this change? Involving your team may help them feel more included and willing, so you may want to co-create certain details of this plan with them.

• Call to action: What do they need to do next, and by when?

Now that you’ve outlined your message and gathered all the key pieces (steps 1-3), it’s time to bring it all together in a way that feels conversational and natural. When you record your Loom, you’ll reference your outline—but instead of reading it word for word, focus on talking through your key points like you would in a team meeting.

Think of it as walking your audience through the key details in a clear and approachable way: start with a strong introduction, guide them through the main points using any visuals you’ve prepared, and wrap up with a clear call to action and next steps.

Your Loom might sound a little something like this…

You’ve prepped, you’ve planned, and now it’s time to hit record! With everything in place, you’re ready to share your message in a way that feels authentic, engaging, and impactful. Find a spot with good lighting, get comfortable, and start recording using a video communication tool like Loom.

While it may feel awkward at first to record a video, your team will thank you for it. You’re delivering a clear message in a way that feels personal. Here are some other tips and features to consider:

• Record with confidence with Loom’s Speaker Notes: Forget the stress of remembering what to say or worrying about re-recording. With Loom Speaker Notes, you can keep your talking points right in front of you while you record, and here’s the best part: your audience won’t see them. It’s like having a cheat sheet that only you know about.
• Pause and restart: If you lose your train of thought or need a moment to refocus, use Loom’s Loom’s Live Rewind feature. It allows you to delete mistakes or do another take, without interrupting your recording session. This will help you maintain composure and deliver your message more effectively.
• Easy edits: Editing your Loom is as easy as editing a doc. Use Loom AI to remove your filler words and silences, then remove any unwanted sections by simply deleting them from the transcript.
• Engage with overlays: Engage your audience with eye-catching shapes, arrows, and text.
• Styled captions: Highlight your closed captions to engage your viewer and get your message across even more clearly.

Sharing your Loom is simple, and with the right plan, you can make sure your message reaches the right people, at the right time, in the right way. If you haven’t already created a communication plan during the Change Management Kick-off Play, now’s the time. Your plan should include the channels, senders, messaging, and deadlines for distributing your video.

Here’s how to get started:

• Who needs to see this? Identify your audience—everyone who will be impacted by or needs to act on this change.
• Where do they look for info? Consider the tools or platforms they use daily, like Slack, email, or your intranet.

• Who can help amplify the message? Ask leaders or managers to share the video within their teams to help drive adoption.

Reiterate what’s required of team members and by when, keeping the message clear and actionable.

💡 Pro Tip: Use Loom AI workflows to save time writing your distribution message. AI can summarize your Loom video and draft a message ready to share on Slack, Teams, or email.

Finally, remember: people often need to hear the same message multiple times before it fully sticks. Reinforce your video across other touchpoints, like all-hands meetings, team meetings, one-on-ones, your intranet, or even physical spaces like office screens or bulletin boards.

Change often sparks a range of emotions—excitement, curiosity, uncertainty, or even hesitation. The great thing about using video tools like Loom for change management is that they make creating a feedback loop simple, clear, and contextual.

Your team can leave time-stamped emoji reactions and add comments directly in the video where they have questions or need clarity. This keeps feedback tied to specific moments in your message, making it easier for you to respond thoughtfully and effectively.

Even better, when you reply to a comment, the conversation stays visible for everyone watching the video. This means common questions are addressed once and shared with the whole team, saving time and ensuring everyone stays aligned.

With everything in one place, video tools like Loom make it easy to close the feedback loop and keep the conversation going as your team works through the change together. Here’s a quick example of a feedback loop in action.