Why now is the knowledge management moment

How much time does your organization waste crossing informational silos and repeating work that’s already been done? And how much is that waste hurting your bottom line?

Join this webinar to learn why the answer may be ‘more than you think,’ and what you can do
about it.

Atlassian research shows that the average worker spends 25% of their week searching for information, and 50% of knowledge workers have unknowingly worked on duplicate projects. Altogether, these inefficiencies lead to almost 2.5 billion hours wasted each year.

The numbers are clear: organizations need a new approach to knowledge management, fast.

In this fireside chat, teamwork expert and bestselling author Liz Fosslien alongside guest speaker principal Forrester analyst Julie Mohr will discuss why now is the knowledge management moment. Drawing from Atlassian’s 2025 State of Teams report and The Forrester Wave™: Knowledge Management Solutions, Q4 2024, they’ll cover:

  • Why so many enterprises struggle to get knowledge management right
  • Why Generative AI has revolutionized the knowledge management landscape
  • Tips for overcoming common barriers to effective knowledge sharing and usage

发言人

Julie Mohr

Guest Speaker, Principal Analyst, Forrester

Julie Mohr serves IT service management (ITSM) and enterprise service management (ESM) professionals, supporting the transformation of IT operations into forward-thinking, customer-centric, results-driven service organizations. Her research includes platform teams, knowledge management and generative AI, service portfolio/catalog management, incident/problem management and the service desk, automation and self-service, change management, measurement and OKRs, and industry frameworks. Julie’s research also integrates the intangibles to infrastructure and operations (I&O) success, including capacity building, organizational change, culture, experience, and collaboration.

Liz Fosslien

Head of Brand Narrative, Atlassian

Liz Fosslien 现任品牌叙事与重点项目负责人，其团队联合产品营销、用户研究、销售及沟通部门，开发公司战略性品牌传播平台。她同时是全美畅销书《Big Feelings》与《华尔街日报》畅销书《No Hard Feelings》的合著者及插画师（这两本书已被译为 15 种以上语言），她也是职场情绪正向管理领域的专家。

Liz 经常与企业高管开展炉边谈话，并曾在 Google、LinkedIn、美国空军、Live Nation 等组织发表主题演讲。她的作品被《早安美国》《经济学人》、TED、《纽约时报》、美国国家公共广播电台报道。近期，她还为 Adam Grant《纽约时报》畅销书《Hidden Potential》绘制插画。