Everything you need to know about buying, using, and customizing Jira Software.

Jira for teams
Jira launched in 2002 as a work tracking and project management tool for teams. Since then, over 300,000 companies globally have adopted Jira for its flexibility to support any type of project and extensibility to work with thousands of apps and integrations.
Jira helps teams across financial services, retail, software, high tech, automotive, non-profit, government, life sciences, and many more verticals stay organized and efficient. See all customers
More than 300,000+ companies around the world rely on Jira to manage their projects
Jira is used by teams of 2 through 2000 in companies of all sizes
In this section, we'll explore the diversity of teams and companies that utilize Jira:
Jira for project management teams
Jira can be configured to fit any type of project. Teams can start with a project template or create their own custom workflow. Jira work items, also known as tasks, track each piece of work that needs to pass through the workflow steps to completion. Customizable permissions enable admins to determine who can see and perform which actions. With all project information in place, reports can be generated to track progress, productivity, and ensure nothing slips. Jira mobile app allows you to track and manage all aspects of your team's work in real time from the convenience of your favorite device.
Jira for software development teams
Jira provides planning and tracking tools so teams can manage dependencies, feature requirements, and stakeholders from day one. CI/CD integrations facilitate transparency throughout the software development life cycle. When it’s ready to deploy, live production code status information is surfaced in the Jira work item. Integrated feature flagging tools allow teams to roll out new features gradually and safely. Leverage Jira alongside Jira Service Management so your development, operations, and IT teams can speed service requests through to changes and releases.
Jira for marketing teams
Jira gives marketing teams everything they need to align on initiatives and manage campaigns. Today’s marketing teams are just as responsible for helping deliver products as product teams, so bring marketing and product under one roof so you can plan, build, and launch products, together. Use Jira marketing templates to help create, review, and distribute materials. With flexible views, your team can build campaigns with confidence and use AI to break work down into small, manageable pieces. Get true alignment and visibility into work happening across all marketing initiatives with one unified view, so you can make smarter, context-based decisions that ensures marketing is aligned to business goals.
Jira for design teams
Jira lets design teams track design work alongside other teams and get better alignment and visibility into product development and business initiatives. Confidently plan seamless user experiences, collaborate on designs, and meet deadlines—without sacrificing creativity. Streamline your entire design pipeline by documenting requirements and allocating resources with Jira, and seamlessly embed designs via the Figma integration for up-to-date team visibility. Automation and AI let you stay on top of deliverables, review cycles, and potential blockers so your team can focus on what they do best.
Jira for IT teams
From issue tracking to change management, Jira streamlines projects and so your IT team can deliver reliable services to internal teams. Jira’s flexible views let your team easily create, prioritize, and track issues, milestones, and deliverables. Collect and respond to internal requests and questions with Jira’s easy drag-and-drop form builder. With summaries, dashboards, and insights, you can improve IT team performance with real-time data. Combine Jira with Jira Service Management and Guard for data protection and threat detection for IT project delivery made easy.
Jira for operations teams
Jira helps operations teams conquer complex workflows from control processes to resource management. Monitor and plan dates, resourcing, and inventory to make sure you’re always a step ahead. Procurement is simple—Jira let you give your employees one place to submit simple requests for new items and inventory. Setting up a form takes seconds and saves you hours. And since Jira connects every team and project they’re working on, rolling out new processes is easier than ever.
Jira for program management
Jira gives program managers everything they need to analyze projects and confidently communicate to stakeholders with clear visibility on progress and priorities. Use program management templates to help track projects, map dependencies, and build approval workflows across teams to keep goals on track. And with project summaries at your fingertips, you can plan smarter and stay on top of initiatives and projects.
Jira for product management teams
As ideas become committed deliverables, product managers need a plan for how to bring their product vision to life. In Jira, teams can create a timeline to plan and track work and dependencies associated with a single project. If planning across multiple projects that ladder up to larger initiatives, teams can create a shared plan to visualize and communicate cross-functional work, dependencies, and capacity within a single source of truth. Teams can also connect and enhance their workflow with thousands of integrations for Jira. Manage and collaborate on projects seamlessly with organized workflows, task tracking, and integrated knowledge management for documentation and discussion with Confluence Cloud. Prioritize, collaborate on, and deliver new product ideas with Jira Product Discovery.
Jira for agile teams
For teams who practice agile methodologies, Jira provides scrum and kanban boards out-of-the-box. Boards are task management hubs, where tasks are mapped to customizable workflows. Boards provide transparency across teamwork and visibility into the status of every work item. Time tracking capabilities and real-time performance reports (burn-up/down charts, sprint reports, velocity charts) enable teams to closely monitor their productivity over time. The timeline view enables you to plan and track how you’re making progress on the big picture.
Jira supports any agile methodology for software development. Learn more
Jira for DevOps teams
DevOps is a set of practices that works to automate and integrate the processes between software development and IT teams, so they can build, test, and release software faster and more securely. For teams practicing DevOps, Jira is the backbone of Atlassian’s open, integrated toolchain known as Open DevOps. Jira integrates with first- and third-party tools throughout the DevOps lifecycle, including code and version control tools like Bitbucket, GitHub, and Gitlab, documentation and knowledge management tools like Confluence, and monitoring and operating tools like Opsgenie. Jira also integrates with tools across a variety of categories to help DevOps teams ship better software, faster, with a focus on best practices.
Jira for task management
Use Rovo AI to create tasks for yourself and members of your team to work on, complete with its details, due dates, and reminders. Then, utilize AI to breakdown larger items of work into subtasks. Allow others to watch the task to track its progress and stay up to date with email notifications. View all tasks on the board, list, or calendar view to easily visualize each’s status.
Jira for bug tracking
Bugs are just a name for to-do's stemming from problems within the software a team is building. It is important for teams to view all the tasks and bugs in the backlog so they can prioritize big picture goals. Jira’s powerful workflow engine ensures that bugs are automatically assigned and prioritized once they are captured. Teams can then track a bug through to completion.
Jira for requirements & test case management
Jira is the central hub for the coding, collaboration, and release stages. It integrates with a variety of quality assurance apps, and allows for customizable fields, workflows and screens. All of these enable teams to manage manual and automated tests in their software development cycle seamlessly and effectively.
Jira for campaign management
Jira connects campaigns with product sprints and so you can launch campaigns as a team. Use our campaign management template to kickstart planning, and customize as you go. Quickly set up timelines, review processes, and deadlines along the way. Navigate dependencies and adapt to evolving timelines, deadlines, and scope—and connect campaigns directly to initiatives by staying aligned with company goals and objectives.