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How do you create a blog in Confluence?

Key takeaways:

  • A Confluence blog post is a dated update built for one-time content, not a page you will keep updating.
  • Create a blog post directly, or convert an existing page into one without losing likes or comments.
  • Use blog posts for status reports, retrospectives, intros, and other timely updates.
  • Rovo in Confluence can help you draft or tighten a blog post before you publish.

In Confluence, a blog post is built for timely updates you do not expect to revisit, like announcements, retrospectives, or team highlights. Unlike standard pages, which live in a hierarchical tree inside a space, blog posts stream in chronological order, so your team can scan the latest updates by date.

To create one, open the space you want to post in, select Create in the top navigation, choose Blog post, add a title, and start writing. You can also convert an existing page into a blog post later, and Rovo in Confluence can help you draft or tighten your first version.


What is a Confluence blog post?

A Confluence blog post is a dated update that streams chronologically in a space's Blog tab, built for timely content you do not expect to revisit. Unlike a page, which lives in a hierarchical tree, a blog post surfaces by publish date rather than where it sits in a hierarchy.

What can you use a Confluence blog for?

Use a blog post for any work update your team benefits from seeing once, in the moment, rather than revisiting as a reference. Common examples include:

  • Project status reports offer your team a clear view of progress, milestones, risks, and next steps.
  • Monthly department round-ups to inform team members and stakeholders about recent work and upcoming priorities.
  • Campaign or event learnings give your team valuable takeaways to apply to future work.
  • Intro blogs introduce new team members to your background, role, and interests.
  • Personal user manuals clarify how you prefer to communicate and collaborate.
  • Out-of-office or transition plans support a smooth handoff and help your team maintain momentum while you are away.

Create a blog post

  1. Open the space you want to post in and select Create in the top navigation.
  2. Choose Blog from the menu.
  3. Add a title and start writing. Format with charts, emojis, smart links, or embedded video.
  4. Select Publish when you are ready to share it.
Pro Tip

You can also start a blog post using the Create button in the top navigation bar and selecting a blog post template.


Convert a page into a blog post

You do not have to start over if you write something as a page first. Confluence lets you publish a page as a blog while editing, or convert it after it is already published, without losing any likes or comments.

  1. In edit mode, select More actions (the three dots icon) in the top-right corner and choose Publish as blog.
  2. On a published page, select More actions and choose Convert to blog.

Frequently asked questions

Here is what else people ask about blogging in Confluence.

What is the difference between a Confluence blog post and a page?

A page is part of a space's hierarchical structure and typically stays relevant as a reference. A blog post is dated and streams chronologically, which makes it a better fit for one-time updates you do not plan to keep current.

Who can create a blog post in Confluence?

You need to be a space admin or have permission to create blog posts in that space. Space admins manage these permissions and can grant them to other members.

Can I convert an existing page into a blog post?

Yes. You can publish a page as a blog while editing it, or convert an already published page into a blog post from the More actions menu, without losing existing likes or comments.

Can I embed videos or other media in a Confluence blog post?

Yes. You can embed YouTube videos and other external content directly into a blog post by pasting in the link URL. You can then choose between a smart link, a link card, or a full embed.

Can Rovo in Confluence help me write a blog post?

Yes. Rovo in Confluence can help you draft a first version, tighten your writing, or summarize a longer update before you publish.

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